Software to send newsletters
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Manage multiple teams with advanced administrative controls in Zapier. Changes happening across search algorithms and social media feeds make one thing crystal clear: it's never been more important for businesses to own the channels where they communicate with customers. Today, email newsletters run the gamut from small-scale personal notes to massive automated campaigns—and so does email newsletter software. No matter where on the spectrum your email marketing operation falls, there are tons of email newsletter services that make it quick and easy to send professional-looking emails to hundreds or thousands of subscribers.
We tested dozens of apps, and these are the nine that stood out. Once you've selected an app, take a look at these 4 ways to automate your email marketing for better communication. How we evaluate and test apps.
All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. We're never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review.
For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. Email newsletter apps are the tools that power the bulk emails you receive from businesses every day.
They're a great way to share news, announce new promotions, show off new product features, promote your new blog posts, and curate content for your subscribers. We focused our testing on apps primarily used to send email newsletters. There are plenty of options out there that provide a full suite of marketing automation features, but these may be intimidating for those solely looking for a way to send out emails en masse.
We've mostly avoided anything too complex and focused on the core aim: being able to get the word out to your customers or clients in a simple and concise manner. MailerLite Web. MailerLite is an email marketing tool that can be as simple or complex as you want it to be.
Creating an email newsletter in the editor is simple: choose from dozens of pre-designed content blocks for things like buttons, navigation menus, logos, images, videos, and text.
When you're finished, choose a list, hit send, and you're done. Alternatively, pick out a template that suits your needs if you're in a rush, but keep in mind that templates are only available via the paid plan. You can even schedule your emails to be delivered at a specific time to subscribers in every timezone. If you run an eCommerce site, you can import your product catalog to add products to your emails easily, and if you're using your newsletter to promote your blog content, you can use its RSS-to-email feature to build and send emails automatically.
Plus, you can create both embeddable subscribe forms and pop-up forms that display after a certain amount of time, after a certain scroll depth, or on exit intent. These more advanced features are available in MailerLite, but they don't get in the way if you don't need them, so it's an ideal solution for a smaller business that simply wants to send out email and not get overwhelmed by the finer details.
Performance reports are particularly useful whatever the size of your company, with stats available on the average open rate, click rate, subscriber growth, and general engagement, so you can learn a lot about how your customers interact with your emails. All these features combined mean that MailerLite is a great one-size-fits-all solution that easily grows with your business.
If you connect MailerLite to Zapier , you can do things like add new subscribers to the service via a Google Sheets spreadsheet or automatically subscribe new Facebook Lead Ads leads to your account. CleverReach Web. Email segmentation is key in reaching the right people with the right content, and CleverReach excels with its extensive segmentation options. You can divide your mailing lists according to the products connected to a user, how often they've read your past mailings or clicked on links, and even their last place of residence.
It's also possible to send emails based on when the user first registered with you, meaning, for example, you could send offers or special emails to your first handful of subscribers. CleverReach's interface isn't the simplest. Right from the start, it adds an extra step to logging in by requiring you to also enter an assigned customer ID alongside your regular login details. Once in, you need to dig around slightly more than on other services to track down a Create Email button. It's a similar story when editing templates, with many of the features taking an extra step here or there as you go along—although the results are still solid.
In CleverReach's favor, it offers comprehensive statistics along with colorful graphs so you can see precisely how well your targeted campaigns are performing. Just don't expect it to be the easiest—there's a learning curve and not everything seems as intuitive as it does elsewhere. Note: CleverReach is currently beta testing a new email newsletter editor that's simpler and easier to use than the standard email editor.
Connect CleverReach with Zapier , and you can automatically create subscribers in CleverReach whenever trigger events happen in the other apps you use most. Here are just a couple of examples. Sendinblue Web. Timing is everything when it comes to email marketing, and Sendinblue handles this with razor-sharp focus. Most services allow you to schedule your emails, but few make it quite as simple as Sendinblue, thanks to an easy-to-use interface that allows you to plan even months in advance.
It also updates to your time zone, whereas other email newsletter apps stick with a time that might not make much sense to you. Upgrade to a premium plan, and Sendinblue will figure out the best time of day for reaching out to your specific audience. It's based on each individual recipient's past behaviors, looking back on when they were most likely to open your previous emails. That takes out a lot of the potential guesswork and testing involved in timing your campaigns. Sendinblue offers a standard selection of templates that are easily tweaked via a drag-and-drop interface.
The rest of Sendinblue's interface is a little more clinical than others on this list, but once you get used to its more text-heavy ways, it offers what you need. Allow yourself to schedule your email campaigns and send them when your prospects are attentive and ready to grab your message. Use the alerts and notifications tool to send email triggers to your customers at the right time about your product updates.
Have constant supervision on the emails and marketing campaigns via real-time monitoring of the best emailer. Use Email Optimizing features to make your email look more attractive on smartphones. Use our collection of stunning templates to make your emails more engaging and responsive. Create personalized and automated email marketing workflows, including custom triggers and scheduling tools.
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I highly recommend this solution. Plenty of integrations. Sales, marketing and help desk automation. I've found the customer service incredibly responsive. These guys really care about their reputation. Still not sure, sign up for our weekly webinar to know more about apps infinity suite. Register Today! Features Email Newsletters Share the latest news. Email Templates Create dynamic emails. Drip Campaigns Design multi-step campaigns. Mailing Lists Segment your subscribers.
Marketing Automation Automate email marketing. Email Analytics Know in-depth. Drag and Drop Designer Build custom workflows. Learning Webinars Blog Essentials true. Competitors Compare Us mailjet alternative mailchimp alternative constant contact alternative. Projectsly Project Management Software. ZapUp Workflow Automation Software. Clockly Time Tracking Software. NinjaSites Website Builder Software. MailSend Email Marketing Software. SiteRecording Website Recording Software.
PushNinja Push Notification Software. VoxDesk Call Center Software. BotUp Chatbot Software. Projectsly Gmail Extension to Manage Projects. It performs all the tasks related to email newsletter management.
Moreover, it is extensively open source and can be customized based on your business requirements. Oempro comes in different purchase options as well as is available in 5-day trial offer. It can be integrated in your system and features API and plug-in.
Oempro comes with an email creation wizard which makes creation of the email content really easy. OpenEMM is one of the most reliable and powerful open source email marketing software. It can be used on Linux as well as Windows based operating system. OpenEMM offers a highly interactive user system to send and track email newsletter, performs enhanced bounce management, provides real-time graphical statistics, and comes with scripting support to do individual tasks.
Interspire offers advanced and complete email marketing software. It has been equipped with features to help you in creating, sending and do tracking of your email marketing campaigns. Interspire also comes with enhanced tools which help to automate your email marketing efforts and carry on customer feedback loops in a more efficient way.
You can set up autoresponders, do split testing, automates list management work and helps to carry out plenty of other works too. Sendy is one of the most powerful self-hosted email marketing applications.
You can send and track email using the Amazon Simple Service Solution. So sending bulk emails is absolutely easy and feasible too. Using Sendy. As far as its pricing is concerned, Sendy is relatively very cheap, when compared to other services. Sendy has been empowered with rich-features which help you manage your tasks easily and effectively.
MailingList Manager Pro is great email marketing software. With MailingList Manager Pro you can manage all the tasks related to email campaigns, determine click through, provides detailed mailing reports, as well. MailMachine Pro is a widely used, powerful, and one of the most complete email marketing software.
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